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Printing High-Quality Brochures: What You Need to Know?

Written by The Team at Main Graphics on . Posted in A Guide to Marketing Materials - Main Graphics Blog

For small businesses, brochures are a powerful way to build your brand and drive sales. They show who you are and what you offer in just a few pages. Main Graphics provides expert brochure printing services right here in Orange County. Here are a few tips to get started:
  1. Stay focused.
A brochure isn’t a catalog. It’s not intended to be everything to everybody. Create different brochures for different product lines, target audiences, and events.
  1. Targeted versions.
Increase the power of your marketing by targeting brochures to specific audiences. Instead of creating 10,000 brochures, for example, try printing four different versions—2,500 of each—designed to appeal to various segments of your customer base.
  1. Unique imagery.
Using free or inexpensive royalty-free images might be tempting to keep down costs. However, generic images can hurt your brand. These images may look slick, but they don’t help to tell your story. Plus, they can damage your brand if people see those images somewhere else. Using traditional royalty images or hiring a professional photographer is worth the investment.
  1. Limit your font choices.
Don’t over-clutter your space or create visual confusion with too many fonts. A good rule of thumb is to use no more than three fonts in any piece.
  1. Use white space.
The purpose of a brochure is not to pack as much information into its pages as possible. Brochures are informational but designed as door openers, not sales closers. Be selective. Use white space to create breathing room to keep the design clean and inviting. Tell your audience enough to pique their interest and get them to take the next step.
  1. Use high-quality stock.
People associate the quality of your paper stock with the quality of your products. Don’t skimp!
  1. Include a call to action.
Even though you might not want to give the hard sell, you still want a call to action. Otherwise, your audience may read the brochure and set it aside. CTAs are critical to getting your audience to take action. Redesigning your brochure or designing a brochure for the first time? Let Main Graphics give you more great ideas.  

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