With the age of digital marketing here, many have questions. One of the most common is: is digital marketing superior to traditional marketing? If so, why are Orange County printing companies still around? This can be summed up into one question: is traditional marketing or digital marketing superior? People want to know the answer. Especially when they own and/or run a company. The answer isn’t as clear and straightforward as you might think. We’ll help you to understand why they both still matter.  

Digital Ads Are Very Easy to Hide

A number of ad-blocking software have emerged on the internet, allowing people to remove ads from their screen. This leaves people a number of ads as not useful. You have to specifically tailor your ads to get past people’s ad blockers. And then you have to make the ads that people want. Effective digital marketing means making ads relevant and making people want to see them. The same goes for digital mailing lists.

Traditional Marketing Stands Out

People have a tough time not noticing traditional marketing. From billboards to flyers to signs, we see ads every day. But again, most of choosing to block out ads. It is the marketing that genuinely stands out that we remember and take to mind. There is only so much that someone can block out traditional marketing. There are still plenty of people left around the world that don’t browse the internet to have effective digital marketing.

The Two Work Together

To have effective marketing in Orange County or anywhere else in the world, you need to blend both digital and traditional marketing. The two work in harmony with each other to capture as many viewers as possible. With an Orange County printing company, you can cover the gaps that are left in digital marketing and vise-versa. The job of a marketing team is not an easy one. One of their many tasks is to find the right balance between the two. In most areas, though, traditional marketing will still win out over digital.

One of the benefits of 1:1 marketing is the ability to increase the relevance of each communication by making the message more personal. By using the information you already know about the recipient, you can communicate on a more intimate, 1:1 level. But this approach can also be misused. Individuals and businesses are very protective of their privacy these days, and rightly so. Customers want to know that their data is not only safe but that the marketers they do business with won’t misuse it. What are some first steps you can take to ensure that your customers and prospects know that you care about their privacy?

• Include an official privacy statement in your information-gathering materials.
• If you are collecting data, include a notice of physical and data security procedures and a promise of confidentiality.
• When personalizing your marketing messages, don’t disclose overly personal details (“Hey, Bob! Ready to default on that sky-high mortgage?”).
• Be transparent. Provide full details about what respondents have to do to receive any prizes or promotional items.
• Follow all opt-in regulations, including double opt-ins for email lists and providing the option to opt-out of future marketing contacts.
• Assure that respondents’ information will not be sold to third parties.

Privacy standards, both in print and online, are always evolving. So stay abreast of the discussion. Talk to your customers to find out any other concerns and address them. The more you can assure your customers that their personal information is safe with you and that it will be used appropriately, the more you will win their trust.