Upload your next
project here

FTP Upload

What Makes an Effective Brochure?

Why a Brochure?
Brochures allow you to create a targeted message directly to your prospective customers. With brochures you have a longer shelf life because it is a printed marketing medium, thus your message can follow them to their workplace, home, or wherever they may go. Brochures come in varying sizes, shapes, and colors. A brochure production can be as basic as a two-color tri-fold or as elaborate as full-color graphic infographics. One more necessary feature integrated into brochures is the benefit that it allows customers to simply and effortlessly pass on the printed brochure to others interested buyers.
 Developing the Message
In the elaborate world of print, there are two types of brochures to consider before production. There is a call-to-action (CTA) brochure that is typically meant for the general public or a broad audience. There is also the brochure type that is for a more targeted audience. If the CTA brochure is what your print project requires, then this type is usually very broad in scope. The main objective is to inspire a group to bring their business to you. An informative brochure educates your audience about your product or service and that is the goal. Before print keep the focus on developing a positive approach and voice of your brand.
  • Keep information very general, this will increase the shelf-life of your brochure.
  • Avoid using specific dates, names or pricing if your goal is to use the brochure for a number of years. Or consider printing an insert with the information that is likely to change in the near future. This will allow you to reprint one page instead of the entire brochure each time something is changed.
  • Make your copy brief and eye-catching with lots of images and color. Or even better create vertical specific infographics!
When you’re writing the copy, always look for an upbeat and positive way to deliver your message. Short concise sentences, bold-faced fonts and headlines will catch the attention of your reader and draw their attention to your brand’s message. When in doubt reduce copy and add colorful graphics that induce emotion. Customer will base their purchasing decisions on emotions that your brochure presents. An emotionally-driven graphic is exponentially more likely to capture the attention of your audience and evoke some emotion than plain text. Don’t forget that optimism sells products! Write copy to drive a sell. Pay close attention to detail and focus on the product-benefits you deliver to a targeted audience. Make the benefits to the product you are selling obvious and clear to the audience, your time is limited from the time they pick up the brochure to the time they start reading.  This is the time to sell your brand! Bullet points of product features are a great way to share crucial information, clear state “This is what my product can do.” Also tell your audience what that feature will mean to them by stressing the benefit of your products or services, “This feature will save you time and money when you buy this.” Get straight to the point and tell people what they’re getting and why it is the most bang for their buck!
Print a large enough quantity of brochures so that you can cover all the bases. Put them everywhere, and make sure to restock and update content on a regular cadence. They’re great for tradeshows as they’re light to carry around. Remember the brochure speaks to your audience. Remember to always include your web-site, address, phone number and e-mail address so potential customers can contact you for more information.
CONTACT MAIN GRAPHICS